Innovative green consumption in a manufacturing company in the environmental-based view approach: the role of moral obligation, TPBF, green intention and pro-environmental behavior with the moderating effect of innovative work environment.

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Title: Innovative green consumption in a manufacturing company in the environmental-based view approach: the role of moral obligation, TPBF, green intention and pro-environmental behavior with the moderating effect of innovative work environment.
Authors: Naparin, Muhammad1 (AUTHOR) muhammad.naparin@ulm.ac.id, Astuti, Widhy Tri2 (AUTHOR)
Source: Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-22. 22p.
Database: Business Source Ultimate
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ISSN:23311975
DOI:10.1080/23311975.2024.2440118