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Consumer reactions to rebranding strategy in emerging markets: evidence from the tunisian retail sector and the "promogro" to "MG maxi" transition.

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Title: Consumer reactions to rebranding strategy in emerging markets: evidence from the tunisian retail sector and the "promogro" to "MG maxi" transition.
Authors: Kannou, Ahmed1 (AUTHOR) kannou.ah@gmail.com;, Rached, Kaouther Saied Ben1 (AUTHOR)
Source: Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-18. 18p.
Database: Business Source Ultimate
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ISSN:23311975
DOI:10.1080/23311975.2025.2471531