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Consumer reactions to rebranding strategy in emerging markets: evidence from the tunisian retail sector and the "promogro" to "MG maxi" transition.

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Title: Consumer reactions to rebranding strategy in emerging markets: evidence from the tunisian retail sector and the "promogro" to "MG maxi" transition.
Authors: Kannou, Ahmed1 (AUTHOR) kannou.ah@gmail.com;, Rached, Kaouther Saied Ben1 (AUTHOR)
Source: Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-18. 18p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Consumer reactions to rebranding strategy in emerging markets: evidence from the tunisian retail sector and the "promogro" to "MG maxi" transition.
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  Data: <searchLink fieldCode="AR" term="%22Kannou%2C+Ahmed%22">Kannou, Ahmed</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> kannou.ah@gmail.com;</i><br /><searchLink fieldCode="AR" term="%22Rached%2C+Kaouther+Saied+Ben%22">Rached, Kaouther Saied Ben</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Cogent+Business+%26+Management%22">Cogent Business & Management</searchLink>. Dec2025, Vol. 12 Issue 1, p1-18. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190234133
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        Value: 10.1080/23311975.2025.2471531
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      – Code: eng
        Text: English
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        PageCount: 18
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      – TitleFull: Consumer reactions to rebranding strategy in emerging markets: evidence from the tunisian retail sector and the "promogro" to "MG maxi" transition.
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              Text: Dec2025
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              Y: 2025
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