The value of retargeted advertisements: an empirical study on young people.

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Title: The value of retargeted advertisements: an empirical study on young people.
Authors: De Battista, Ivan1,2 (AUTHOR) ideba01@um.edu.mt, Curmi, Franco1 (AUTHOR), Konietzny, Jirka1 (AUTHOR)
Source: Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-24. 24p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Cogent+Business+%26+Management%22">Cogent Business & Management</searchLink>. Dec2025, Vol. 12 Issue 1, p1-24. 24p.
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      – Type: doi
        Value: 10.1080/23311975.2025.2560646
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      – Code: eng
        Text: English
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      – TitleFull: The value of retargeted advertisements: an empirical study on young people.
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            NameFull: Curmi, Franco
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              Text: Dec2025
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