The value of retargeted advertisements: an empirical study on young people.
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| Title: | The value of retargeted advertisements: an empirical study on young people. |
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| Authors: | De Battista, Ivan1,2 (AUTHOR) ideba01@um.edu.mt, Curmi, Franco1 (AUTHOR), Konietzny, Jirka1 (AUTHOR) |
| Source: | Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-24. 24p. |
| Database: | Business Source Ultimate |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Items | – Name: Title Label: Title Group: Ti Data: The value of retargeted advertisements: an empirical study on young people. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22De+Battista%2C+Ivan%22">De Battista, Ivan</searchLink><relatesTo>1,2</relatesTo> (AUTHOR)<i> ideba01@um.edu.mt</i><br /><searchLink fieldCode="AR" term="%22Curmi%2C+Franco%22">Curmi, Franco</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Konietzny%2C+Jirka%22">Konietzny, Jirka</searchLink><relatesTo>1</relatesTo> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Cogent+Business+%26+Management%22">Cogent Business & Management</searchLink>. Dec2025, Vol. 12 Issue 1, p1-24. 24p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190234453 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/23311975.2025.2560646 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 24 StartPage: 1 Titles: – TitleFull: The value of retargeted advertisements: an empirical study on young people. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: De Battista, Ivan – PersonEntity: Name: NameFull: Curmi, Franco – PersonEntity: Name: NameFull: Konietzny, Jirka IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 12 Text: Dec2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 23311975 Numbering: – Type: volume Value: 12 – Type: issue Value: 1 Titles: – TitleFull: Cogent Business & Management Type: main |
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