Transforming customer behavior into pro-environmental citizenship as a new challenge in sustainability-based marketing communication in ecotourism industry.
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| Title: | Transforming customer behavior into pro-environmental citizenship as a new challenge in sustainability-based marketing communication in ecotourism industry. |
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| Authors: | Naparin, Muhammad1 (AUTHOR) muhammad.naparin@ulm.ac.id, Prihatiningrum, Roro Yulianti2 (AUTHOR), Claudia, Meiske2 (AUTHOR), Adriani, Ade2 (AUTHOR) |
| Source: | Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-23. 23p. |
| Database: | Business Source Ultimate |
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| ISSN: | 23311975 |
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| DOI: | 10.1080/23311975.2025.2567628 |
