To Split or to Merge? How Partitioning Affects Consumption and Engagement with Digital Content.
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| Title: | To Split or to Merge? How Partitioning Affects Consumption and Engagement with Digital Content. |
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| Authors: | Lee, Heeseung Andrew1 (AUTHOR) andrewlee@utdallas.edu, Choi, Angela Aerry2 (AUTHOR) aerryangela@gmail.com, Oh, Wonseok3 (AUTHOR) wonseok.oh@kaist.ac.kr, Sun, Tianshu4 (AUTHOR) tianshusun@ckgsb.edu.cn |
| Source: | Information Systems Research (INFORMS). Dec2025, Vol. 36 Issue 4, p2170-2190. 21p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10477047 |
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| DOI: | 10.1287/isre.2022.0568 |
