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The Influence of Cause-Related Marketing on Consumer Buying Interest: An Environmental Care Campaign on Skincare Products in Indonesia.

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Title: The Influence of Cause-Related Marketing on Consumer Buying Interest: An Environmental Care Campaign on Skincare Products in Indonesia.
Authors: Monang, Andreas Tulus1 andreas.monang@binus.ac.id, Maulana, Muhammad Hendra1 muhammad.maulana049@binus.ac.id, Mustikasari, Faranita1 fmustikasari@yahoo.com
Source: Journal Research of Social Science, Economics & Management. Nov2025, Vol. 5 Issue 4, p4087-4102. 16p.
Database: Business Source Ultimate
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Header DbId: bsu
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PubType: Academic Journal
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  Data: The Influence of Cause-Related Marketing on Consumer Buying Interest: An Environmental Care Campaign on Skincare Products in Indonesia.
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  Data: <searchLink fieldCode="JN" term="%22Journal+Research+of+Social+Science%2C+Economics+%26+Management%22">Journal Research of Social Science, Economics & Management</searchLink>. Nov2025, Vol. 5 Issue 4, p4087-4102. 16p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.59141/jrssem.v5i4.1173
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 4087
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      – TitleFull: The Influence of Cause-Related Marketing on Consumer Buying Interest: An Environmental Care Campaign on Skincare Products in Indonesia.
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            NameFull: Monang, Andreas Tulus
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            NameFull: Maulana, Muhammad Hendra
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            NameFull: Mustikasari, Faranita
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            – D: 01
              M: 11
              Text: Nov2025
              Type: published
              Y: 2025
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              Value: 5
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              Value: 4
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            – TitleFull: Journal Research of Social Science, Economics & Management
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