The Influence of Cause-Related Marketing on Consumer Buying Interest: An Environmental Care Campaign on Skincare Products in Indonesia.
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| Title: | The Influence of Cause-Related Marketing on Consumer Buying Interest: An Environmental Care Campaign on Skincare Products in Indonesia. |
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| Authors: | Monang, Andreas Tulus1 andreas.monang@binus.ac.id, Maulana, Muhammad Hendra1 muhammad.maulana049@binus.ac.id, Mustikasari, Faranita1 fmustikasari@yahoo.com |
| Source: | Journal Research of Social Science, Economics & Management. Nov2025, Vol. 5 Issue 4, p4087-4102. 16p. |
| Database: | Business Source Ultimate |
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