Impact of India's Digital Personal Data Protection Act, 2023 on AI-Powered Consumer Profiling in E-Commerce: An HR Perspective.
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| Title: | Impact of India's Digital Personal Data Protection Act, 2023 on AI-Powered Consumer Profiling in E-Commerce: An HR Perspective. |
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| Authors: | Roy, Koyel1 koyelroy847@gmail.com, Cholli, Suman1 sumancholli@gmail.com, Kumar, Uttam2 editorprofessor131075@gmail.com, Banerjee, Sunita1 banerjeesunita93@gmail.com, Kumar, Rakesh3 dr.rakesh@nsuniv.ac.in, Mandal, Chanchal4 chanchal.m@arkajainuniversity.ac.in |
| Source: | Advances in Consumer Research. 2025, Vol. 2 Issue 4, p1982-1990. 9p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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