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Impact of India's Digital Personal Data Protection Act, 2023 on AI-Powered Consumer Profiling in E-Commerce: An HR Perspective.

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Title: Impact of India's Digital Personal Data Protection Act, 2023 on AI-Powered Consumer Profiling in E-Commerce: An HR Perspective.
Authors: Roy, Koyel1 koyelroy847@gmail.com, Cholli, Suman1 sumancholli@gmail.com, Kumar, Uttam2 editorprofessor131075@gmail.com, Banerjee, Sunita1 banerjeesunita93@gmail.com, Kumar, Rakesh3 dr.rakesh@nsuniv.ac.in, Mandal, Chanchal4 chanchal.m@arkajainuniversity.ac.in
Source: Advances in Consumer Research. 2025, Vol. 2 Issue 4, p1982-1990. 9p.
Database: Business Source Ultimate
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  Data: Impact of India's Digital Personal Data Protection Act, 2023 on AI-Powered Consumer Profiling in E-Commerce: An HR Perspective.
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. 2025, Vol. 2 Issue 4, p1982-1990. 9p.
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      – Code: eng
        Text: English
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        PageCount: 9
        StartPage: 1982
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      – TitleFull: Impact of India's Digital Personal Data Protection Act, 2023 on AI-Powered Consumer Profiling in E-Commerce: An HR Perspective.
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            – D: 01
              M: 07
              Text: 2025
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