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A Study of Retail Investors' Behaviour Toward Equity Mutual Fund as An Investment Avenue: A Bibliometric Analysis.

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Title: A Study of Retail Investors' Behaviour Toward Equity Mutual Fund as An Investment Avenue: A Bibliometric Analysis.
Authors: Gupta, Sonia1, Jhajharia, Parul2, Mir, Maroof Ahmad3, Dwivedi, Anubhuti
Source: Advances in Consumer Research. 2025, Vol. 2 Issue 4, p1341-1358. 18p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 190294156
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PubType: Conference
PubTypeId: conference
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  Data: A Study of Retail Investors' Behaviour Toward Equity Mutual Fund as An Investment Avenue: A Bibliometric Analysis.
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  Data: <searchLink fieldCode="AR" term="%22Gupta%2C+Sonia%22">Gupta, Sonia</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Jhajharia%2C+Parul%22">Jhajharia, Parul</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Mir%2C+Maroof+Ahmad%22">Mir, Maroof Ahmad</searchLink><relatesTo>3</relatesTo><br /><searchLink fieldCode="AR" term="%22Dwivedi%2C+Anubhuti%22">Dwivedi, Anubhuti</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. 2025, Vol. 2 Issue 4, p1341-1358. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190294156
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 1341
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      – TitleFull: A Study of Retail Investors' Behaviour Toward Equity Mutual Fund as An Investment Avenue: A Bibliometric Analysis.
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            NameFull: Gupta, Sonia
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            NameFull: Jhajharia, Parul
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            NameFull: Mir, Maroof Ahmad
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            – D: 01
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              Text: 2025
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              Y: 2025
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