APA (7th ed.) Citation

Tatavarthy, A. D., Martuza, J., & Thorbjørnsen, H. (2026). Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It. Journal of Interactive Marketing, 61(1), 41. https://doi.org/10.1177/10949968251322513

Chicago Style (17th ed.) Citation

Tatavarthy, Aruna Divya, Jareef Martuza, and Helge Thorbjørnsen. "Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It." Journal of Interactive Marketing 61, no. 1 (2026): 41. https://doi.org/10.1177/10949968251322513.

MLA (9th ed.) Citation

Tatavarthy, Aruna Divya, et al. "Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It." Journal of Interactive Marketing, vol. 61, no. 1, 2026, p. 41, https://doi.org/10.1177/10949968251322513.