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Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It.

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Title: Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It.
Authors: Tatavarthy, Aruna Divya (AUTHOR) aruna.tatavarthy@nhh.no, Martuza, Jareef (AUTHOR), Thorbjørnsen, Helge (AUTHOR)
Source: Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p41-59. 19p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Feb2026, Vol. 61 Issue 1, p41-59. 19p.
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        Value: 10.1177/10949968251322513
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 41
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      – TitleFull: Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It.
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            NameFull: Tatavarthy, Aruna Divya
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            NameFull: Martuza, Jareef
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              Text: Feb2026
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              Y: 2026
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