View in EDS HTML Full Text PDF Full Text

Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It.

Saved in:
Bibliographic Details
Title: Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It.
Authors: Tatavarthy, Aruna Divya (AUTHOR) aruna.tatavarthy@nhh.no, Martuza, Jareef (AUTHOR), Thorbjørnsen, Helge (AUTHOR)
Source: Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p41-59. 19p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:10949968
DOI:10.1177/10949968251322513