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We’re Not in Kansas Anymore: Pragmatic Adaptation in Large-Scale Creative Projects with Underspecified Product Concepts.

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Title: We’re Not in Kansas Anymore: Pragmatic Adaptation in Large-Scale Creative Projects with Underspecified Product Concepts.
Authors: Rouse, Elizabeth D.1 (AUTHOR)
Source: Academy of Management Journal. Dec2025, p1-33. 33p.
Database: Business Source Ultimate
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        Value: 10.5465/amj.2024.0418
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              Text: Dec2025
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