We’re Not in Kansas Anymore: Pragmatic Adaptation in Large-Scale Creative Projects with Underspecified Product Concepts.
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| Title: | We’re Not in Kansas Anymore: Pragmatic Adaptation in Large-Scale Creative Projects with Underspecified Product Concepts. |
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| Authors: | Rouse, Elizabeth D.1 (AUTHOR) |
| Source: | Academy of Management Journal. Dec2025, p1-33. 33p. |
| Database: | Business Source Ultimate |
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