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Revisiting the Relationship Between Greenwashing Perception and Consumer Purchase Intentions: Assessing the Mediating Role of Word of Mouth and the Moderating Role of Environmental Knowledge.

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Title: Revisiting the Relationship Between Greenwashing Perception and Consumer Purchase Intentions: Assessing the Mediating Role of Word of Mouth and the Moderating Role of Environmental Knowledge.
Authors: Bibi, A. (AUTHOR), Muhammad, L. (AUTHOR), Sajjad, A. (AUTHOR), Asad, M. (AUTHOR), Panra, G. (AUTHOR), Malik, A. (AUTHOR)
Source: Jinnah Business Review. Jul2025, Vol. 13 Issue 2, p37-37. 1p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Jinnah+Business+Review%22">Jinnah Business Review</searchLink>. Jul2025, Vol. 13 Issue 2, p37-37. 1p.
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        Value: 10.53369/cszq3728
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              Text: Jul2025
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