Revisiting the Relationship Between Greenwashing Perception and Consumer Purchase Intentions: Assessing the Mediating Role of Word of Mouth and the Moderating Role of Environmental Knowledge.
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| Title: | Revisiting the Relationship Between Greenwashing Perception and Consumer Purchase Intentions: Assessing the Mediating Role of Word of Mouth and the Moderating Role of Environmental Knowledge. |
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| Authors: | Bibi, A. (AUTHOR), Muhammad, L. (AUTHOR), Sajjad, A. (AUTHOR), Asad, M. (AUTHOR), Panra, G. (AUTHOR), Malik, A. (AUTHOR) |
| Source: | Jinnah Business Review. Jul2025, Vol. 13 Issue 2, p37-37. 1p. |
| Database: | Business Source Ultimate |
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| ISSN: | 20700296 |
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| DOI: | 10.53369/cszq3728 |
