Moderating effect of consumers' opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction.
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| Title: | Moderating effect of consumers' opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction. |
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| Authors: | Yang, Yi1 (AUTHOR) yiyangoct11@outlook.com, Gao, Jiawei2 (AUTHOR) 327866564@qq.com, Qi, Jiayin3 (AUTHOR) qijiayin@139.com |
| Source: | Electronic Commerce Research. Dec2025, Vol. 25 Issue 6, p4313-4341. 29p. |
| Database: | Business Source Ultimate |
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| ISSN: | 13895753 |
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| DOI: | 10.1007/s10660-024-09809-6 |
