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Moderating effect of consumers' opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction.

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Title: Moderating effect of consumers' opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction.
Authors: Yang, Yi1 (AUTHOR) yiyangoct11@outlook.com, Gao, Jiawei2 (AUTHOR) 327866564@qq.com, Qi, Jiayin3 (AUTHOR) qijiayin@139.com
Source: Electronic Commerce Research. Dec2025, Vol. 25 Issue 6, p4313-4341. 29p.
Database: Business Source Ultimate
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Header DbId: bsu
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An: 190408119
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PubType: Academic Journal
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  Data: Moderating effect of consumers' opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction.
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  Data: <searchLink fieldCode="AR" term="%22Yang%2C+Yi%22">Yang, Yi</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> yiyangoct11@outlook.com</i><br /><searchLink fieldCode="AR" term="%22Gao%2C+Jiawei%22">Gao, Jiawei</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> 327866564@qq.com</i><br /><searchLink fieldCode="AR" term="%22Qi%2C+Jiayin%22">Qi, Jiayin</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> qijiayin@139.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Electronic+Commerce+Research%22">Electronic Commerce Research</searchLink>. Dec2025, Vol. 25 Issue 6, p4313-4341. 29p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190408119
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1007/s10660-024-09809-6
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      – Code: eng
        Text: English
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        PageCount: 29
        StartPage: 4313
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      – TitleFull: Moderating effect of consumers' opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction.
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            NameFull: Yang, Yi
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            NameFull: Gao, Jiawei
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            NameFull: Qi, Jiayin
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            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
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              Value: 25
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              Value: 6
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            – TitleFull: Electronic Commerce Research
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