APA (7th ed.) Citation

Lamba, R., & Diwan, S. P. (2025). CRM 2.0 Strategies of Indian Telecom Companies: An Overview. IUP Journal of Marketing Management, 24(4), 105. https://doi.org/10.71329/IUPJMM/2025.24.4.105-122

Chicago Style (17th ed.) Citation

Lamba, Rupali, and Saloni Pawan Diwan. "CRM 2.0 Strategies of Indian Telecom Companies: An Overview." IUP Journal of Marketing Management 24, no. 4 (2025): 105. https://doi.org/10.71329/IUPJMM/2025.24.4.105-122.

MLA (9th ed.) Citation

Lamba, Rupali, and Saloni Pawan Diwan. "CRM 2.0 Strategies of Indian Telecom Companies: An Overview." IUP Journal of Marketing Management, vol. 24, no. 4, 2025, p. 105, https://doi.org/10.71329/IUPJMM/2025.24.4.105-122.