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CRM 2.0 Strategies of Indian Telecom Companies: An Overview.

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Title: CRM 2.0 Strategies of Indian Telecom Companies: An Overview.
Authors: Lamba, Rupali1 rupalilamba.kuk@gmail.com, Diwan, Saloni Pawan2 salonipdiwan@gmail.com
Source: IUP Journal of Marketing Management. Oct-Dec2025, Vol. 24 Issue 4, p105-122. 18p.
Database: Business Source Ultimate
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        Value: 10.71329/IUPJMM/2025.24.4.105-122
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        Text: English
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        PageCount: 18
        StartPage: 105
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      – TitleFull: CRM 2.0 Strategies of Indian Telecom Companies: An Overview.
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              Text: Oct-Dec2025
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