Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025).
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| Title: | Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025). |
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| Authors: | Trojanowski, Mariusz1 (AUTHOR) mtrojanowski@wz.uw.edu.pl, Barmentloo, Edyta1 (AUTHOR) ebarmentloo@wz.uw.edu.pl |
| Source: | Engineering Management in Production & Services. Dec2025, Vol. 17 Issue 4, p29-51. 23p. |
| Database: | Business Source Ultimate |
| ISSN: | 25436597 |
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| DOI: | 10.2478/emj-2025-0025 |
