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Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025).

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Title: Convergence of marketing technologies and artificial intelligence: a bibliometric review (1987-2025).
Authors: Trojanowski, Mariusz1 (AUTHOR) mtrojanowski@wz.uw.edu.pl, Barmentloo, Edyta1 (AUTHOR) ebarmentloo@wz.uw.edu.pl
Source: Engineering Management in Production & Services. Dec2025, Vol. 17 Issue 4, p29-51. 23p.
Database: Business Source Ultimate
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        Value: 10.2478/emj-2025-0025
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 29
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              Text: Dec2025
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