APA (7th ed.) Citation

Vomberg, A., Friess, M., Alavi, S., Maag, V., & Wieseke, J. (2026). The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups. Journal of Marketing Research (JMR), 63(1), 47. https://doi.org/10.1177/00222437251367766

Chicago Style (17th ed.) Citation

Vomberg, Arnd, Maximilian Friess, Sascha Alavi, Verena Maag, and Jan Wieseke. "The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups." Journal of Marketing Research (JMR) 63, no. 1 (2026): 47. https://doi.org/10.1177/00222437251367766.

MLA (9th ed.) Citation

Vomberg, Arnd, et al. "The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups." Journal of Marketing Research (JMR), vol. 63, no. 1, 2026, p. 47, https://doi.org/10.1177/00222437251367766.