APA (7th ed.) Citation

Reisenbichler, M., Reutterer, T., & Schweidel, D. A. (2026). Applying Large Language Models to Sponsored Search Advertising. Marketing Science (INFORMS), 45(1), 123. https://doi.org/10.1287/mksc.2023.0611

Chicago Style (17th ed.) Citation

Reisenbichler, Martin, Thomas Reutterer, and David A. Schweidel. "Applying Large Language Models to Sponsored Search Advertising." Marketing Science (INFORMS) 45, no. 1 (2026): 123. https://doi.org/10.1287/mksc.2023.0611.

MLA (9th ed.) Citation

Reisenbichler, Martin, et al. "Applying Large Language Models to Sponsored Search Advertising." Marketing Science (INFORMS), vol. 45, no. 1, 2026, p. 123, https://doi.org/10.1287/mksc.2023.0611.