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Applying Large Language Models to Sponsored Search Advertising.

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Title: Applying Large Language Models to Sponsored Search Advertising.
Authors: Reisenbichler, Martin1 (AUTHOR) martin.reisenbichler@wu.ac.at, Reutterer, Thomas1 (AUTHOR) thomas.reutterer@wu.ac.at, Schweidel, David A.2 (AUTHOR) dschweidel@emory.edu
Source: Marketing Science (INFORMS). Jan/Feb2026, Vol. 45 Issue 1, p123-141. 19p.
Database: Business Source Ultimate
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/mksc.2023.0611
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 123
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      – TitleFull: Applying Large Language Models to Sponsored Search Advertising.
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              Text: Jan/Feb2026
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