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Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising.

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Title: Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising.
Authors: Loghmani, Erfan1 (AUTHOR) loghmani@uw.edu, Goli, Ali2 (AUTHOR) agoli@ur.rochester.edu
Source: Marketing Science (INFORMS). Jan/Feb2026, Vol. 45 Issue 1, p159-174. 16p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2024.0848