Towards a Post-Identity Theory of Branding: Eight Foundational Axioms.

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Bibliographic Details
Title:	Towards a Post-Identity Theory of Branding: Eight Foundational Axioms.
Authors:	George, Babu¹ bgeorge@alcorn.edu
Source:	IUP Journal of Brand Management. Oct-Dec2025, Vol. 22 Issue 4, p21-34. 14p.
Database:	Business Source Ultimate

Description
ISSN:	09729097
DOI:	10.71329/IUPJBRM/2025.22.4.21-34