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Towards a Post-Identity Theory of Branding: Eight Foundational Axioms.

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Title: Towards a Post-Identity Theory of Branding: Eight Foundational Axioms.
Authors: George, Babu1 bgeorge@alcorn.edu
Source: IUP Journal of Brand Management. Oct-Dec2025, Vol. 22 Issue 4, p21-34. 14p.
Database: Business Source Ultimate
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              Text: Oct-Dec2025
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