View in EDS PDF Full Text

Prospecção de clientes: uma abordagem de alocação de recursos com base no customer lifetime value.

Saved in:
Bibliographic Details
Title: Prospecção de clientes: uma abordagem de alocação de recursos com base no customer lifetime value.
Alternate Title: Targeting profitable customers: a clv-driven resource allocation aproach.
Authors: Rizzo, Guilherme Augusto1 guilhermerizzo.pr@gmail.com, Trez, Guilherme2
Source: REMark: Revista Brasileira de Marketing. Oct-Dec2025, Vol. 24 Issue 4, p1-28. 28p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 190837113
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Prospecção de clientes: uma abordagem de alocação de recursos com base no customer lifetime value.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: Targeting profitable customers: a clv-driven resource allocation aproach.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Rizzo%2C+Guilherme+Augusto%22">Rizzo, Guilherme Augusto</searchLink><relatesTo>1</relatesTo><i> guilhermerizzo.pr@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Trez%2C+Guilherme%22">Trez, Guilherme</searchLink><relatesTo>2</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22REMark%3A+Revista+Brasileira+de+Marketing%22">REMark: Revista Brasileira de Marketing</searchLink>. Oct-Dec2025, Vol. 24 Issue 4, p1-28. 28p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190837113
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.5585/2025.25462
    Languages:
      – Code: por
        Text: Portuguese
    PhysicalDescription:
      Pagination:
        PageCount: 28
        StartPage: 1
    Titles:
      – TitleFull: Prospecção de clientes: uma abordagem de alocação de recursos com base no customer lifetime value.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Rizzo, Guilherme Augusto
      – PersonEntity:
          Name:
            NameFull: Trez, Guilherme
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 10
              Text: Oct-Dec2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 21775184
          Numbering:
            – Type: volume
              Value: 24
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: REMark: Revista Brasileira de Marketing
              Type: main
ResultId 1