How Artificial Intelligence Brought a Paradigm Shift in the Digital Marketing Landscape: A Scientometric Mapping and Future Research Directions.

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Bibliographic Details
Title:	How Artificial Intelligence Brought a Paradigm Shift in the Digital Marketing Landscape: A Scientometric Mapping and Future Research Directions.
Authors:	Faruk, Mohammad¹, Islam, Md. Shahanur² shahan.shanto@gmail.com, Mondal, Depongker³, Hossain, Md. Noyan⁴, Tuhin, Md Rahat¹, Khatun, Mst. Eti¹, Ejarder, Sagor¹
Source:	International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 1, p446-460. 15p.
Database:	Business Source Ultimate

Description
ISSN:	21464405
DOI:	10.32479/irmm.21571