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How Artificial Intelligence Brought a Paradigm Shift in the Digital Marketing Landscape: A Scientometric Mapping and Future Research Directions.

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Title: How Artificial Intelligence Brought a Paradigm Shift in the Digital Marketing Landscape: A Scientometric Mapping and Future Research Directions.
Authors: Faruk, Mohammad1, Islam, Md. Shahanur2 shahan.shanto@gmail.com, Mondal, Depongker3, Hossain, Md. Noyan4, Tuhin, Md Rahat1, Khatun, Mst. Eti1, Ejarder, Sagor1
Source: International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 1, p446-460. 15p.
Database: Business Source Ultimate
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        Value: 10.32479/irmm.21571
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        Text: English
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        StartPage: 446
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      – TitleFull: How Artificial Intelligence Brought a Paradigm Shift in the Digital Marketing Landscape: A Scientometric Mapping and Future Research Directions.
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              Text: 2026
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