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SECTORAL AND DEMOGRAPHIC ANALYSIS OF THE APPLICATIONS OF CELEBRITY BRAND AMBASSADORS IN TELEVISION ADVERTISEMENTS IN TÜRKİYE WITHIN THE FRAMEWORK OF THE AIDA MODEL.

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Title: SECTORAL AND DEMOGRAPHIC ANALYSIS OF THE APPLICATIONS OF CELEBRITY BRAND AMBASSADORS IN TELEVISION ADVERTISEMENTS IN TÜRKİYE WITHIN THE FRAMEWORK OF THE AIDA MODEL.
Alternate Title: TÜRKİYE'DE TELEVİZYON REKLAMLARINDA ÜNLÜ MARKA ELÇİLERİ UYGULAMALARININ AIDA MODELİ ÇERÇEVESİNDE SEKTÖREL VE DEMOGRAFİK OLARAK İNCELENMESİ.
Authors: KAYAN, Selahaddin1 selahaddinkayan98@gmail.com, AYCI, Ali2 aliayci@aybu.edu.tr
Source: International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi. 2025, Vol. 21 Issue 4, p1665-1690. 26p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: SECTORAL AND DEMOGRAPHIC ANALYSIS OF THE APPLICATIONS OF CELEBRITY BRAND AMBASSADORS IN TELEVISION ADVERTISEMENTS IN TÜRKİYE WITHIN THE FRAMEWORK OF THE AIDA MODEL.
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  Data: TÜRKİYE'DE TELEVİZYON REKLAMLARINDA ÜNLÜ MARKA ELÇİLERİ UYGULAMALARININ AIDA MODELİ ÇERÇEVESİNDE SEKTÖREL VE DEMOGRAFİK OLARAK İNCELENMESİ.
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  Data: <searchLink fieldCode="AR" term="%22KAYAN%2C+Selahaddin%22">KAYAN, Selahaddin</searchLink><relatesTo>1</relatesTo><i> selahaddinkayan98@gmail.com</i><br /><searchLink fieldCode="AR" term="%22AYCI%2C+Ali%22">AYCI, Ali</searchLink><relatesTo>2</relatesTo><i> aliayci@aybu.edu.tr</i>
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190950396
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        Value: 10.17130/ijmeb.1665277
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      – Code: eng
        Text: English
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        PageCount: 26
        StartPage: 1665
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      – TitleFull: SECTORAL AND DEMOGRAPHIC ANALYSIS OF THE APPLICATIONS OF CELEBRITY BRAND AMBASSADORS IN TELEVISION ADVERTISEMENTS IN TÜRKİYE WITHIN THE FRAMEWORK OF THE AIDA MODEL.
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            – D: 01
              M: 10
              Text: 2025
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              Y: 2025
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            – TitleFull: International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi
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