SECTORAL AND DEMOGRAPHIC ANALYSIS OF THE APPLICATIONS OF CELEBRITY BRAND AMBASSADORS IN TELEVISION ADVERTISEMENTS IN TÜRKİYE WITHIN THE FRAMEWORK OF THE AIDA MODEL.
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| Title: | SECTORAL AND DEMOGRAPHIC ANALYSIS OF THE APPLICATIONS OF CELEBRITY BRAND AMBASSADORS IN TELEVISION ADVERTISEMENTS IN TÜRKİYE WITHIN THE FRAMEWORK OF THE AIDA MODEL. |
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| Alternate Title: | TÜRKİYE'DE TELEVİZYON REKLAMLARINDA ÜNLÜ MARKA ELÇİLERİ UYGULAMALARININ AIDA MODELİ ÇERÇEVESİNDE SEKTÖREL VE DEMOGRAFİK OLARAK İNCELENMESİ. |
| Authors: | KAYAN, Selahaddin1 selahaddinkayan98@gmail.com, AYCI, Ali2 aliayci@aybu.edu.tr |
| Source: | International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi. 2025, Vol. 21 Issue 4, p1665-1690. 26p. |
| Database: | Business Source Ultimate |
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