Understanding consumers' online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approach.
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| Title: | Understanding consumers' online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approach. |
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| Authors: | Ding, Yi1 (AUTHOR) y.ding.1@wbs.ac.uk, Xu, Haifeng2 (AUTHOR) haifengxu@sjtu.edu.cn, Phang, Chee Wei3 (AUTHOR) CheeWei.Phang@nottingham.edu.cn, Tan, Bernard C. Y.4 (AUTHOR) btan@comp.nus.edu.sg |
| Source: | Journal of the Academy of Marketing Science. Dec2025, Vol. 53 Issue 6, p1715-1747. 33p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00920703 |
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| DOI: | 10.1007/s11747-025-01106-4 |
