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Understanding consumers' online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approach.

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Title: Understanding consumers' online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approach.
Authors: Ding, Yi1 (AUTHOR) y.ding.1@wbs.ac.uk, Xu, Haifeng2 (AUTHOR) haifengxu@sjtu.edu.cn, Phang, Chee Wei3 (AUTHOR) CheeWei.Phang@nottingham.edu.cn, Tan, Bernard C. Y.4 (AUTHOR) btan@comp.nus.edu.sg
Source: Journal of the Academy of Marketing Science. Dec2025, Vol. 53 Issue 6, p1715-1747. 33p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 190957906
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PubType: Academic Journal
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  Data: <searchLink fieldCode="AR" term="%22Ding%2C+Yi%22">Ding, Yi</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> y.ding.1@wbs.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Xu%2C+Haifeng%22">Xu, Haifeng</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> haifengxu@sjtu.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Phang%2C+Chee+Wei%22">Phang, Chee Wei</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> CheeWei.Phang@nottingham.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Tan%2C+Bernard+C%2E+Y%2E%22">Tan, Bernard C. Y.</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> btan@comp.nus.edu.sg</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+the+Academy+of+Marketing+Science%22">Journal of the Academy of Marketing Science</searchLink>. Dec2025, Vol. 53 Issue 6, p1715-1747. 33p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190957906
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1007/s11747-025-01106-4
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      – Code: eng
        Text: English
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        PageCount: 33
        StartPage: 1715
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      – TitleFull: Understanding consumers' online browsing patterns and influence of marketing stimuli: A two-layer sequence analysis approach.
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            NameFull: Xu, Haifeng
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            NameFull: Phang, Chee Wei
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              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
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              Value: 53
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