The Hidden Hallyu Emerged: Exploring the Key Motives of Reading Adapted K‐Webtoons of South Korea.
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| Title: | The Hidden Hallyu Emerged: Exploring the Key Motives of Reading Adapted K‐Webtoons of South Korea. |
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| Authors: | Gwak, Hoseok1 (AUTHOR), Han, Ga‐rog2 (AUTHOR), Kim, Taehyung3 (AUTHOR) cpkim1@koreatech.ac.kr, Kim, Minseok4 (AUTHOR) |
| Source: | Thunderbird International Business Review. Jan2026, p1. 15p. 4 Illustrations. |
| Database: | Business Source Ultimate |
| ISSN: | 10964762 |
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| DOI: | 10.1002/tie.70082 |
