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The Hidden Hallyu Emerged: Exploring the Key Motives of Reading Adapted K‐Webtoons of South Korea.

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Title: The Hidden Hallyu Emerged: Exploring the Key Motives of Reading Adapted K‐Webtoons of South Korea.
Authors: Gwak, Hoseok1 (AUTHOR), Han, Ga‐rog2 (AUTHOR), Kim, Taehyung3 (AUTHOR) cpkim1@koreatech.ac.kr, Kim, Minseok4 (AUTHOR)
Source: Thunderbird International Business Review. Jan2026, p1. 15p. 4 Illustrations.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191101622
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: <searchLink fieldCode="JN" term="%22Thunderbird+International+Business+Review%22">Thunderbird International Business Review</searchLink>. Jan2026, p1. 15p. 4 Illustrations.
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        Value: 10.1002/tie.70082
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      – Code: eng
        Text: English
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        PageCount: 15
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      – TitleFull: The Hidden Hallyu Emerged: Exploring the Key Motives of Reading Adapted K‐Webtoons of South Korea.
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            NameFull: Gwak, Hoseok
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            NameFull: Han, Ga‐rog
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            NameFull: Kim, Taehyung
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              Text: Jan2026
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              Y: 2026
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