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Mapeo y perspectivas de investigación del neuromarketing y la toma de decisiones: herramientas neurocientíficas, decisiones de compra y reflexiones éticas.

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Title: Mapeo y perspectivas de investigación del neuromarketing y la toma de decisiones: herramientas neurocientíficas, decisiones de compra y reflexiones éticas.
Alternate Title: Mapping and Research Perspectives on Neuromarketing and Decision Making: Neuroscientific Tools, Purchasing Decisions and Ethical Reflections.
Authors: Moyano Londoño, Gabriel Antonio1 gabriel.moyanolo@amigo.edu.co, Gómez Osorio, Andrés Felipe2 andres.gomezso@amigo.edu.co, Osorio Díaz, David Mauricio3 osoriodi@amigo.edu.co
Source: Cuadernos Latinoamericanos de Administración. jul-dic2025, Vol. 21 Issue 41, p1-19. 19p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.18270/cuaderlam.4982
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        Text: Spanish
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              Text: jul-dic2025
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              Y: 2025
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