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ADOPCIÓN DE LA INTELIGENCIA ARTIFICIAL EN MARKETING: UN MAPEO BIBLIOMÉTRICO DEL CAMPO Y LAS NUEVAS BRECHAS DE INVESTIGACIÓN.

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Title: ADOPCIÓN DE LA INTELIGENCIA ARTIFICIAL EN MARKETING: UN MAPEO BIBLIOMÉTRICO DEL CAMPO Y LAS NUEVAS BRECHAS DE INVESTIGACIÓN.
Alternate Title: Artificial Intelligence Adoption in Marketing: A Bibliometric Mapping of the Field and Emerging Research Gaps.
Authors: Lanzani, Anna1,2 alanza3@palermo.edu, Capobianco Uriarte, María de las Mercedes3 mc.887@ual.es
Source: Palermo Business Review. dic2025, Issue 32, p1-20. 20p.
Database: Business Source Ultimate
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  Data: ADOPCIÓN DE LA INTELIGENCIA ARTIFICIAL EN MARKETING: UN MAPEO BIBLIOMÉTRICO DEL CAMPO Y LAS NUEVAS BRECHAS DE INVESTIGACIÓN.
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  Data: Artificial Intelligence Adoption in Marketing: A Bibliometric Mapping of the Field and Emerging Research Gaps.
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  Data: <searchLink fieldCode="AR" term="%22Lanzani%2C+Anna%22">Lanzani, Anna</searchLink><relatesTo>1,2</relatesTo><i> alanza3@palermo.edu</i><br /><searchLink fieldCode="AR" term="%22Capobianco+Uriarte%2C+María+de+las+Mercedes%22">Capobianco Uriarte, María de las Mercedes</searchLink><relatesTo>3</relatesTo><i> mc.887@ual.es</i>
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  Data: <searchLink fieldCode="JN" term="%22Palermo+Business+Review%22">Palermo Business Review</searchLink>. dic2025, Issue 32, p1-20. 20p.
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        Text: Spanish
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      – TitleFull: ADOPCIÓN DE LA INTELIGENCIA ARTIFICIAL EN MARKETING: UN MAPEO BIBLIOMÉTRICO DEL CAMPO Y LAS NUEVAS BRECHAS DE INVESTIGACIÓN.
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