What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM.
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| Title: | What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM. |
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| Authors: | Özsomer, Ayşegül (AUTHOR) aozsomer@ku.edu.tr |
| Source: | Journal of International Marketing. Mar2026, Vol. 34 Issue 1, p1-4. 4p. |
| Database: | Business Source Ultimate |
| ISSN: | 1069031X |
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| DOI: | 10.1177/1069031X251411155 |
