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What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM.

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Title: What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM.
Authors: Özsomer, Ayşegül (AUTHOR) aozsomer@ku.edu.tr
Source: Journal of International Marketing. Mar2026, Vol. 34 Issue 1, p1-4. 4p.
Database: Business Source Ultimate
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              Text: Mar2026
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