The Impact of Logistics Information Technology on Consumer Perceptions of Personalized Marketing in Omnichannel Supply Chains.

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Bibliographic Details
Title:	The Impact of Logistics Information Technology on Consumer Perceptions of Personalized Marketing in Omnichannel Supply Chains.
Authors:	Wang, Xiaoyan¹ yolanda7981@163.com
Source:	Journal of Logistics, Informatics & Service Science. 2026, Vol. 13 Issue 1, p274-291. 18p.
Database:	Business Source Ultimate

Description
ISSN:	24092665
DOI:	10.33168/JLISS.2026.0115