The rise of hyper-realistic virtual influencers: Trust in the Human Internet User.
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| Title: | The rise of hyper-realistic virtual influencers: Trust in the Human Internet User. |
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| Alternate Title: | El auge de los influencers virtuales hiperrealistas: confianza en el internauta humano. |
| Authors: | Pérez-Sánchez, Mónica1 moniperez@ugto.mx, Casanoves-Boix, Javier2 javier.casanoves@uv.es, Morales, Betzabeth Dafne3 dafne@ugto.mx |
| Source: | Suma de Negocios Journal. jul-dic2025, Vol. 16 Issue 35, p129-139. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 2215910X |
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| DOI: | 10.14349/sumneg/2025.V16.N35.A3 |
