View in EDS PDF Full Text

For Multinational Companies, Localization Matters More Than Ever.

Saved in:
Bibliographic Details
Title: For Multinational Companies, Localization Matters More Than Ever.
Authors: Ashraf, Muqsit1, Castagnino, Tomas2, Mathew, Giju3
Source: Harvard Business Review Digital Articles. 1/26/2026, p1-9. 9p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191282199
AccessLevel: 2
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: For Multinational Companies, Localization Matters More Than Ever.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Ashraf%2C+Muqsit%22">Ashraf, Muqsit</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Castagnino%2C+Tomas%22">Castagnino, Tomas</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Mathew%2C+Giju%22">Mathew, Giju</searchLink><relatesTo>3</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Harvard+Business+Review+Digital+Articles%22">Harvard Business Review Digital Articles</searchLink>. 1/26/2026, p1-9. 9p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191282199
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 9
        StartPage: 1
    Titles:
      – TitleFull: For Multinational Companies, Localization Matters More Than Ever.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Ashraf, Muqsit
      – PersonEntity:
          Name:
            NameFull: Castagnino, Tomas
      – PersonEntity:
          Name:
            NameFull: Mathew, Giju
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 26
              M: 01
              Text: 1/26/2026
              Type: published
              Y: 2026
          Titles:
            – TitleFull: Harvard Business Review Digital Articles
              Type: main
ResultId 1