View in EDS PDF Full Text

"An Evaluation of Microsoft's Marketing Strategies and Their Role in the Company's Growth".

Saved in:
Bibliographic Details
Title: "An Evaluation of Microsoft's Marketing Strategies and Their Role in the Company's Growth".
Authors: Dhivya, S.1, Srimathi, S.2, Indhuja, K. P.3, Rajagopal, R.4
Source: European Economics Letters. 2025, Vol. 15 Issue 4, p96-109. 14p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191316547
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: "An Evaluation of Microsoft's Marketing Strategies and Their Role in the Company's Growth".
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Dhivya%2C+S%2E%22">Dhivya, S.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Srimathi%2C+S%2E%22">Srimathi, S.</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Indhuja%2C+K%2E+P%2E%22">Indhuja, K. P.</searchLink><relatesTo>3</relatesTo><br /><searchLink fieldCode="AR" term="%22Rajagopal%2C+R%2E%22">Rajagopal, R.</searchLink><relatesTo>4</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22European+Economics+Letters%22">European Economics Letters</searchLink>. 2025, Vol. 15 Issue 4, p96-109. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191316547
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 14
        StartPage: 96
    Titles:
      – TitleFull: "An Evaluation of Microsoft's Marketing Strategies and Their Role in the Company's Growth".
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Dhivya, S.
      – PersonEntity:
          Name:
            NameFull: Srimathi, S.
      – PersonEntity:
          Name:
            NameFull: Indhuja, K. P.
      – PersonEntity:
          Name:
            NameFull: Rajagopal, R.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 10
              Text: 2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 23235233
          Numbering:
            – Type: volume
              Value: 15
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: European Economics Letters
              Type: main
ResultId 1