APA (7th ed.) Citation

Burton, S., Soboleva, A., Dadich, A., & Garlin, F. (2026). Positioning a controversial product: How Australian retailers are positioning e-cigarettes as 'healthy'. Journal of Strategic Marketing, 34(1), 19. https://doi.org/10.1080/0965254X.2023.2218874

Chicago Style (17th ed.) Citation

Burton, Suzan, Alena Soboleva, Ann Dadich, and Francine Garlin. "Positioning a Controversial Product: How Australian Retailers Are Positioning E-cigarettes as 'Healthy'." Journal of Strategic Marketing 34, no. 1 (2026): 19. https://doi.org/10.1080/0965254X.2023.2218874.

MLA (9th ed.) Citation

Burton, Suzan, et al. "Positioning a Controversial Product: How Australian Retailers Are Positioning E-cigarettes as 'Healthy'." Journal of Strategic Marketing, vol. 34, no. 1, 2026, p. 19, https://doi.org/10.1080/0965254X.2023.2218874.