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Positioning a controversial product: how Australian retailers are positioning e-cigarettes as 'healthy'.

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Bibliographic Details
Title:	Positioning a controversial product: how Australian retailers are positioning e-cigarettes as 'healthy'.
Authors:	Burton, Suzan¹ (AUTHOR) s.burton@westernsydney.edu.au, Soboleva, Alena¹ (AUTHOR), Dadich, Ann¹ (AUTHOR), Garlin, Francine¹ (AUTHOR)
Source:	Journal of Strategic Marketing. Feb2026, Vol. 34 Issue 1, p19-35. 17p.
Database:	Business Source Ultimate
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Description
ISSN:	0965254X
DOI:	10.1080/0965254X.2023.2218874