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Positioning a controversial product: how Australian retailers are positioning e-cigarettes as 'healthy'.

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Title: Positioning a controversial product: how Australian retailers are positioning e-cigarettes as 'healthy'.
Authors: Burton, Suzan1 (AUTHOR) s.burton@westernsydney.edu.au, Soboleva, Alena1 (AUTHOR), Dadich, Ann1 (AUTHOR), Garlin, Francine1 (AUTHOR)
Source: Journal of Strategic Marketing. Feb2026, Vol. 34 Issue 1, p19-35. 17p.
Database: Business Source Ultimate
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Header DbId: bsu
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An: 191331758
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Positioning a controversial product: how Australian retailers are positioning e-cigarettes as 'healthy'.
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  Data: <searchLink fieldCode="AR" term="%22Burton%2C+Suzan%22">Burton, Suzan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> s.burton@westernsydney.edu.au</i><br /><searchLink fieldCode="AR" term="%22Soboleva%2C+Alena%22">Soboleva, Alena</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Dadich%2C+Ann%22">Dadich, Ann</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Garlin%2C+Francine%22">Garlin, Francine</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Strategic+Marketing%22">Journal of Strategic Marketing</searchLink>. Feb2026, Vol. 34 Issue 1, p19-35. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191331758
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/0965254X.2023.2218874
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 19
    Titles:
      – TitleFull: Positioning a controversial product: how Australian retailers are positioning e-cigarettes as 'healthy'.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Burton, Suzan
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          Name:
            NameFull: Soboleva, Alena
      – PersonEntity:
          Name:
            NameFull: Dadich, Ann
      – PersonEntity:
          Name:
            NameFull: Garlin, Francine
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            – D: 01
              M: 02
              Text: Feb2026
              Type: published
              Y: 2026
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              Value: 0965254X
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              Value: 34
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              Value: 1
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            – TitleFull: Journal of Strategic Marketing
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